The development of any company is determined through the consideration of key performance indicators. The business objectives must be reached to ensure customer satisfaction and company survival, which will be granted with the completion of different projects, leading to customer retention and the acquisition of new customers. 

And for all of that to happen, Key Performance Indicators (KPI) Dashboards are crucial. You will be dealing with raw data and business metrics, and the information presented may be confusing in many aspects, which will prejudice data-driven decisions. Some KPI Dashboard examples will solve the problem.

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After such an introduction, you may be asking what exactly is a KPI Dashboard. A Key Performance Indicator Dashboard is a visualization tool. All your business data and key metrics are placed into one tool that gives you the best visual representation of interactive data. That way, you have all data sources and results in one place to easily compare, reach a competitive edge, and all the company’s goals.

Businesses need specific metrics to determine if your different projects, processes, goals, and objectives are performing as they should. Such metrics will be the base for establishing the proper KPIs. All the KPIs you set are fundamental for choosing your KPI dashboard templates.

What is the Difference a KPI Dashboard Template Makes?

The Key Performance Indicators Dashboards are essential for performance tracking. Imagine if you want to analyze the performance indicators of your marketing department or a social media marketing campaign you performed. KPI dashboards contain a list of key performance indicators, such as the sales performance before the campaign is started, the new total sales value, and the sales revenue before and after the marketing projects have begun. 

Your businesses' historical and real-time data, alongside several other metrics you established for sales team members, will be presented by the KPI dashboard platform on an easy-to-understand spreadsheet. Let’s see some of the aspects directly affected by KPI dashboards.

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Business Strategy

A business strategy will make any company's production progress or recede. You will need to check key indicators to ensure your strategies are good enough to meet the business goals. Some fundamental data, such as human resources, financial performance, employee performance, and monthly recurring revenue, make a massive difference in a competitive market, so you need a KPI dashboard that presents all the information. 

For instance, if the marketing efforts of your online business are not reaching the strategic goals of the conversion rate of target customers, but the operating costs are still increasing, you need to sit with your marketers and change strategies. E-commerce dashboards or sales dashboards may give you all the data you need to perform the adjustments. Just remember to apply all the informed decisions.

Employee Efficiency Improvement

A good business KPI dashboard will also be directly responsible for performance improvement, as it will bring several performance-tracking indicators. All the employees have access to the necessary performance tracking indicators and know precisely where they need to improve to keep helping the company to reach the pre-built objectives.

New Opportunities

The best KPI dashboard examples are perfect for helping you find new opportunities for your company. Using a sales dashboard, you may notice a seasonal increase in sales during summer or holidays. You can, then, choose to apply more money and resources to have an even more significant return on investment during these periods. Alternatively, if you need to save money, you can decide to cut expenses in sales, knowing the effect won’t be as big as it would be in other periods.

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Creating a KPI Dashboard

You can follow a list of best practices to create your KPI dashboard template. You can use some traditional forms and highly customizable tools focused on bringing together multiple sources and a vast amount of data to a single point in a short average time. 

Such KPI dashboard examples will reduce costs and increase efficiency in essential business metrics, such as customer acquisition cost, increase in website visitors, and increase in total revenue. All that in an easy-to-view format. Let’s give an overview of the process of creating modern KPI dashboards.

Establish Your Business Goals

Key performance indicators can only be determined if you have clear business objectives for your company to reach. Without such objectives, you won’t be able to establish any KPI, and a dashboard will stand for absolutely nothing. So be sure to set the general goals you expect to meet. Establishing objectives can be tricky, but you can use SMART goals, which means:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

Notice that often the problem is not the employees or the human resources preventing your company from progressing after each project. You need to have acceptable goals that your employees can manage and reach. Tracking KPIs in a single dashboard will only make sense with fair conversion rates, for instance. 

Your metrics and previous results give a big picture and an instant view of what is possible and what isn’t. To keep things running smoothly, provide real-time for real numbers. If you don’t do it, creating KPI dashboard templates is just throwing your valuable time in the garbage since your objectives are totally out of hand. 

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Adapt Design for Those Using KPI Dashboard Templates

Your KPI dashboard templates are intended to ensure users will find the required data efficiently. Understand which employees use the template and adapt your KPI examples. You can also create a different KPI dashboard template for each team if necessary. Monitoring KPIs that no one uses is pointless.

You must also know how often your employees check each KPI dashboard template. Provide real-time actualizations and constant updating if they are consistently looking for data. Check what each team needs most, and be sure to present the information they highlight.

Determine All the Key Performance Indicators to Create a KPI Dashboard Template

Now that you have reasonable goals and know who will most depend on your KPI dashboard template, you must select all the key factors so all the stakeholders will be aware of the most crucial performance indicators.

Some managers may believe that the more data placed on your dashboards, the better, but be sure you have the data directly related to the established goals. Many times, unnecessary information will hinder than help. Double-check to ensure the KPI matches your company businesses, leading each team in the right direction.

Choose the Right Tools to Present Your Data

Whether you go for a customer service dashboard or a manufacturing dashboard, you will have a list of graphs, charts, and tables, and you can choose among them to rightly present your data. Facilitating an overview of users is essential as the bad visuals are terrible for all the parts. 

A good KPI template focuses on helping users quickly understand what they need. The correct pie chart or table is fundamental. The best KPI dashboard template aims to improve every team’s overall efficiency, so you can be creative when gathering data for a dashboard. 

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Get Feedback on your KPI Dashboard Template

Having your KPI dashboard template ready doesn’t mean your work is done. After it is online and helping your co-workers perform the best they can to improve the business, you must go and look for constant feedback. There will always be something for you to improve. Here are things you must always take under consideration for your KPI dashboard template:

• Is the data I presented there easy to find?
• Do the chosen graphs and charts make sense and are related to the data?
• Is the data given good enough to help employees understand the expected goals?
• Are there any KPIs missing?

If most co-workers complain about something, it may be worth a change to ensure the business goals are met.

We have seen some good practices for creating a great KPI dashboard and a part of the process of creating a dashboard effectively, with all the functions the teams will need to achieve their targets and results.  Now, let’s analyze the different types of dashboards. After all, various tasks demand different dashboards. 

Understand What KPI Dashboard Templates You Need

Looking through the several types of dashboard templates is extremely important for you to define which fits better your business needs and which matches your audience or customers’ profile.  Using the right KPIs is not enough if they are not rightly displayed in the right template. Sometimes, charts and graphs can be more of a hindrance than a help. 

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Sales Dashboard

Sales dashboard is perfect for direct comparing business objectives and the actual results. It is fundamental for stakeholders to understand how the investment and the team’s efforts affect sales numbers and revenue. 

In the sales dashboard, you should display fundamental data, such as sales ratings for different regions, sales consistency at other moments of the month, the return on sales investment, and the expected results. Analyzing such reports can give insight or help define critical changes that will put the sales team on the right path, making their operations more efficient.

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Management KPI Dashboard

This KPI Dashboard won’t focus on trends or specific data, such as total shipments or something similar. The idea is to measure crucial data that leads to the general productivity of the organization. The focus is to display how companies manage their work routines and the challenges their departments have in front of them.

Some helpful data you can report on the dashboard to ensure efficient work involves the number of customers, revenue, marketing expenses, and business targets. Reporting some historical data can also be helpful.

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Manufacturing KPI Dashboard

This dashboard is far more focused on the manufacturing industry and presents data directly related to actual production rates. The information you will most commonly see on such KPI dashboards are the number of goods produced, units or goods lost, daily, weekly, and monthly production rates, and other valuable data to keep the supply chain running smoothly. 

Managers generally prefer a KPI Dashboard for manufacturing companies to produce reports in real-time. The knowledge displayed live is of great benefit, as the critical data shows all the stakeholders when the production processes are at a reasonable level and when they aren’t. That way, managers can efficiently evaluate and have the insights to change any process and department to ensure productivity returns to acceptable levels. 

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Marketing KPI Dashboard

Marketing management is one of the most crucial things for companies. This means that a Marketing KPI Dashboard is just as meaningful, which indicates that using the right KPIs will make a huge difference. 

The data that a Marketing KPI Dashboard generally contains focus on measuring the results of marketing processes. Total money invested in marketing campaigns, sales progress, cumulative sales, and ROI are some of the management information presented. For e-commerce, for example, the number of page views and retention time may also be interesting.

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SaaS Dashboard

SaaS means Software as a Service and refers to a business with specific software as the main product. This type of dashboard is crucial as data often come at incredible speed, depending on how popular the software may be. So, filtering and measuring everything in a dashboard can be a daunting task.

A business that works with SaaS generally focuses its operations on an e-commerce website. The KPIs of a SaaS dashboard are, generally, customer satisfaction, conversion rates, number of visitors, and visitors x sales comparison.  

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E-Commerce Dashboard

As you have already seen, the last two dashboards are directly related to E-commerce. This dashboard works to help any business to understand how well their e-commerces are performing and its added value to the whole company.

The KPIs you want to track are very similar to those already related. Customer journey, bounce rate, and return on investment are some metrics you want to track and present in graphs and charts. 

The main difference is that the SaaS dashboard presents other KPIs on their templates, aspects, and trends related to the software. The E-Commerce Dashboard focuses directly on the website of the organization. 

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Financial Dashboard

Regardless of your business model or the company you work for, keeping a tight track of your finances will always be fundamental to reaching success. That’s why developing a financial dashboard is so important for any business. After all, you must keep everything within your budget.

Some KPIs you want to present to your co-workers are assets, current liabilities, budgets, and cash conversion cycle. Money, no matter the business, is the most important resource you have at your hand and, well-invested, can bring an increase in productivity or in new resources, resulting in a different benefit. 

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Customer Service Dashboard

A customer service dashboard focuses on helping an organization connect with its customers. Customer Relation Management (CRM) is an extremely critical process for any industry, and it can improve any business department. 

That way, some KPIs you need to measure are customer service budget, customer satisfaction level, customer services request, and sales. These KPIs give you a regular basis to work on critical aspects that can improve the general relationship with your clients.

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Retail Dashboard

These Dashboard templates help you to track your retail sales. After all, if e-commerces have highly customizable dashboard templates, retail companies or industries have it too. These KPIs help retail store owners to track the best-selling product, control the stocked products, and define working hours based on the parts of the day the store has the most clients. 

Some KPIs you want to track in such templates are total sales, money income, rate of return, customer numbers, and average sales per day, week, month, or even year. Since the store products, customers, location, and average circulation can change considerably, it is important for you to be constantly aware of the KPIs you are tracking and that your template is highly customizable.

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Warehouse Dashboard

If controlling the stocked products is important for retail stores to progress, the same goes for warehouses. No matter how many departments they work with, they need several different KPIs properly displayed to advance efficiently.

Tracking important KPIs efficiently helps you understand the Warehouse's general status and certify that its costs don’t outweigh the benefits of maintaining location management. The essential metrics of your dashboard template are current inventory, total shipments and deliveries, and operating costs. Different graphs and charts will help you manage the process more effectively.

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Human Resources Dashboard

This management dashboard template focuses on tracking your employees and helps you determine how effectively they perform their work. The HR Dashboard template will help growing businesses monitor the current status of their teams, showing recent hires and employee productivity.

Some interesting management data you can present to your dashboard template audience are total HR costs, employee absence rate, the number of days needed to hire and fully train a new worker, and the number of team members x productivity levels expected.

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Social Media Dashboard

Nowadays, you need to create and manage your social media channels, as they are crucial for marketing and CRM efforts. Therefore, it is a tool you must keep tight control of, and for that, you can use a Social Media dashboard template. The graphs and charts you add to it will help you keep your posts and marketing material relevant for as many users as possible, attracting even more audience to these channels. 

Some of the relevant data you can present through graphs and charts of your template is the number of posts, page views, and total audience engagement, such as likes, comments, and shares.

You may also believe that you need some complicated programs to create your KPI Dashboard templates, but you don’t. To create an awesome template to monitor your business development and give you new insights, the only thing you need is the Office Suite.

The best thing about using an office suite with Excel to create an awesome KPI dashboard template is that the program offers you several tools for customization. That way, you can create your template with virtually no limitations. Considering all of that, we bring some Excel templates you can download to facilitate your business life.

Excel Templates

Here is a list of five free Excel templates for you to download and use to have insights and the best results for your company.

Sales Management Dashboard Template

Download this template

Financial Dashboard Template

Download this template 

Marketing Dashboard Template

Download this template 

Social Media Dashboard Template

Download this template 

Customer Service/Call center Dashboard Template

Download this template

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Now you know all the main features of a good KPI Dashboard template. Besides that, you know the best actions and everything you need to consider when creating a great KPI dashboard, which is far from simple.

With all your knowledge, you are prepared to monitor all the important projects and areas of your company and have the best insights to keep everything going. 

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