Marketing efforts are essential for any business that wants to have successful volume sales and positive results. For product management, this is no different.

A successful product marketing strategy can be a game changer in the number of people acquiring a new product or service launched. They can help you reach the target audience and think about customer solutions to generate more leads and boost the entire company.

This article will show you how to create the perfect product marketing plan template for your business. Be sure to follow each step carefully to guarantee that your product marketing efforts will positively impact your organization.

Product marketing templates are documents used by companies to help in planning the next steps of your product marketing strategies. These actions will be responsible for connecting your clients with your latest products and services.

A good product marketing campaign can also keep your products relevant and generate insights into what can be done to gather even more attention for your business. It is important to understand that product marketing focuses on the product itself and the public to whom it might interest.

Before creating any content marketing or business strategy, you must clearly define and understand your client. Based on this information, product marketers will determine the best strategy to reach them and create effective communication.

As previously mentioned, the product marketing strategy template is an indispensable tool for businesses of all kinds, and there are many reasons for that. It is one of the tools responsible for guaranteeing a good positioning among the competition and takes you to the front of the spotlights.

Every company needs a good marketing mix between traditional and product-focused marketing. Both are responsible for raising awareness for your business, but each one will focus on a different aspect to do this.

The main objective of a product marketer is to solve a problem, and to do it, you must understand the pains of your customers. Once you are aware of those problems, you can start writing down your marketing strategies on the template.

The more awareness you raise, the more influence you will have among the clients and competitors. The product marketing template is the perfect tool for doing it in the most optimized way.

Although the product marketing document impacts the entire company, specific parties should have access to the document. The first one is obviously the product marketers involved in the product.

The product marketing manager is responsible for every alteration and update in the form. From the critical elements to the customer data, this professional must deeply analyze every aspect of the document.

This task can be performed by the same person responsible for traditional marketing. This decision is up to the company to make.

Along with the person responsible for product management, the team responsible for developing the campaign and strategies must also have access to the documentation. This will help to keep everybody on the same page.

Although they sound like the same thing, there are some slight differences between the product marketing strategy and the campaign. Here are some of them:

The marketing strategy involves the details behind the efforts that will be done. From the language used to the public audience of a specific action, these details are dictated by the strategy previously discussed.

On the other hand, the product campaign involves the entire set of actions and efforts involving the promotion of a product or service. All the activities and tactics together are what formulate the campaign.

Now that you know what a product marketing template is and why it is vital for any business, it is time to see how to create your own document. Every detail will have a different impact on your final results.

Be sure to follow each step carefully to guarantee a document that positively impacts your company. Here is the primary information you should include in your product marketing strategy document:

Basic Product Information

The first piece of information you need to include in your template is the basic information regarding the product to which the marketing action is directed.

This part of your template can feature data like the name of the product and the main applications where your customers can use it.

This part of the template doesn’t need long descriptions on each item, so you can focus on including only the details that directly impact the campaign and the marketing strategy.

This section also helps identify the document. Especially when dealing with tons of different product marketing templates, it is common to mistake one template for the other, and proper identification helps avoid these situations.

Goals and Objectives

After listing all the basic information you need, the next step of your product marketing is to list all the objectives and goals you want to achieve with the product and the marketing campaign.

Creating an extensive list of items is not recommended in this situation, so choosing the most meaningful objectives for your business and its results is better. Creating a list of objectives is a common practice in the entire marketing mix, so for the product marketing strategy, you can focus more on the items directly related to the campaign itself.

These objectives are important because all your actions and strategies will be thought out based on your goals. Well-structured goals lead to a more consistent plan, delivering better results.

Information About Your Customers

One of the first things a product marketing manager should do when creating a plan of action is to gather information about the target audience. Understanding your public precedes any action since it will mold almost every aspect of your campaign.

Details like the language used and the platform are decided based on the best way to reach this audience. You must guarantee that this research is well-structured and has clear information about who you are selling the product to.

When using direct business-to-customer strategies, some companies usually hire professional companies just to do customer research. It is not a mandatory step, and the decision is up to the business owner.

Information About Your Competitors

If you want to build good product marketing templates, you must gather not only information about your customers but also your competitors. Reviewing their strategies and their impacts on their audience can be great tips for what to do and what not to do.

You don’t need to analyze all the competitors, just the main ones. Doing this might give insights and ideas to create your go-to-market strategy.

When looking for competitors, you must consider those who offer the same product/service or those with similar products that directly affect your audience. Considering the top 3 competitors is the recommended number for product marketing.

Market Position

Your market position also implies lots of details when writing product marketing templates. Writing down what your company wants to achieve and how it solves the customers’ problems is an important step for better product marketing.

Knowing this and producing good results is the key to moving your business forward and getting better market positioning. Knowing what problem you want to solve and what your business is doing for this will help you understand what needs to be communicated in the product marketing campaign.

Cycle of Your Product

Another critical piece of information when doing product marketing is your product life cycle. One of the first things business owners plan when releasing a new product is its life cycle and how long it will last.

Most products don’t last forever, and the sales team must work together with the product marketers to choose the best strategy based on the adoption curve. Identifying in what stage the product is in and how long it will take for it to change must be featured in your product marketing strategy if you are looking for effective results.

The life cycle is directly attached to your business type and how competitive the scenario is. Be sure to consider these points when evaluating this data.

If you want to create the best product marketing template for your business, these tips are for you. Follow them, and you will instantly notice an increase in the performance of your documents and the team responsible for them.

Here are some tips for making better product marketing spreadsheets:

Keep the Document Online

This kind of document must be easily accessible for a good workflow and optimized performance, and there is nothing better for this mission than keeping it online. This will maximize its compatibility and allow everyone needing access to it without any problem.

Remember to use a platform that allows people to access it from multiple device types. One example is Microsoft Excel, which supports both Microsoft and Apple operating systems.

Limit the Access to the Document

Although multiple parties are involved in the creation and execution of a product marketing template, you don’t want to share it with everybody. You must restrict access only to the parties directly involved in the document.

Moreover, you must assign a person responsible for editing the document. This will be the only member with total control over the categories and information in the spreadsheet.

When it comes to creating product marketing documents, tons of programs are available. Among all the options, we highly recommend using Microsoft Excel for this task.

Excel has one of the best tool sets available, allowing you to create the best template for any situation. Moreover, the software is also an industry standard, dismissing the need for specialized programs for each task that you perform.

If you don’t have a Microsoft Office activation key, you can find Microsoft Office 2021 Professional Plus Key Retail Global at RoyalCDKeys for a considerably lower price. This way, you will have access to all the tools and features it provides and save money that can be used in other parts of your business.

If you don’t want to create your product marketing templates from scratch, there is no problem. You can download and edit some template examples to better fit your needs.

Be sure to choose a template that truly reflects the information your company needs for effective results. All templates are customizable using Microsoft Office.

Template #1

Product marketing brief template. Document indicated for the brief part of a product marketing project. Any kind of business can use it.

Get this template

Template #2

New product marketing plan sample, giving insights into every step of product marketing efforts. It can be used by any kind of company.

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Template #3

Complete product marketing template. Features fields for insights and company evaluation to better understand what product marketing strategy to follow.

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Product marketing templates are one of the most valuable tools for generating more leads and sales volume when launching a new product. It can and should be done regardless of your business type.

For good product marketing, you must guarantee that each part of the analysis is correctly done to ensure data consistency that reflects the situation of both your product and competitors. Don’t forget to limit access to the document to avoid problems with it.

Now that you know everything you need about product marketing, it is time to create your own template. Follow each step carefully, and you will definitely have a document that fits your needs and generate a positive impact for your company.