Promote Your Brand or Project with an EPK Template!

Promote Your Brand or Project with an EPK Template!

Artists, companies, and projects need promotion and production stills. The best way of communicating the general idea is to mix these stills with text, addressing all the aspects of interest. In this regard, an EPK template is the best solution. In this post, we break down everything you need to know about this valuable document.  

What Is an EPK?

EPK, the acronym for Electronic Press Kit, is a resume for artists in the music industry, i.e., singers, musicians, bands, guitarists, and other people immersed in the music business. Electronic press kits are intended to promote the artist and introduce them to agents, talent buyers, producers, clients, record labels, etcetera, and share their contact details.   

An EPK contains the essential elements of the artist, such as photos, bio, music, and videos getting good press and promotion. All this information will help people understand your work with just a few clicks, unfolding all your talent in their eyes.

Note. You can also use EPKs to promote your organization, business, or cause, becoming an effective tool to communicate your message, what you're doing, and what your services are.

Why Are EPKs Relevant for Your Band or General Project?

Every band or musician is looking for fame, or at least making them known to as many people as possible. An EPK is a good way of promoting your work, a new album, or production and letting journalists and publishers know your music is worth it.

Creating an EPK is mandatory when you're just starting to develop your brand and compose your first songs. Thanks to this interactive file, you can showcase your music to the world and leave them a good impression of your band. 

With an EPK, the music and sound will talk alone; not even a word will be necessary to communicate your ideas. Still, it's an excellent tool for journalists who want to write about your story, music, talents, and more.

What Should You Include in an EPK?

A proper EPK should contain all the information that can be relevant for producers, journalists, bloggers, radio stations, managers, etcetera. So, it would help if you considered the following:

1. Biography

Most people attribute a big part of their EPKs to their biographies. This is where you explain to the world who you are, where you come from, and the things that happened in your life that led you to become a musician. A good bio should include the following:

  • Your place of origin.
  • Where you’re currently based.
  • Your favorite music and artists.
  • Other musical projects you’re currently working on.
  • The inspiration helped you to create the song, LP, or album.
  • Themes to listen to on the record.

2. Fact Sheet

The fact sheet summarizes all the information you inserted in your biography, i.e., the essential points that interested people can scan to know your fundamental aspects. Fact sheets are outlined as follows:

  • Band or project name.
  • Members.
  • Location.
  • Genre.
  • Influences.
  • Record label.
  • Contact information.
  • Manager.

3. Social Media Links

Nowadays, having great profiles on most social media is crucial to achieving success in art. Furthermore, most people, journalists, and producers do not want to spend time looking for your website or social media. Please add them to your EPK. This is the perfect way they find your profiles quickly and even start to follow you.

4. High-Quality Photos

Photos and images are the core of communicating ideas in today’s world. With high-quality promotional photos, including vertical images, you can show journalists and the general public how cool your band looks!

Photos you include should be different from each other and show a different aspect of your concept. For instance, one of two may show your outfit, while the other may present some locations. 

The photographer should be highly professional, a publicist who knows what photos work better for your style. Besides, this professional photographer must know what works effectively cropped in different formats.

Besides, photos should be fit the style of the music and EPK. You can also add other images, such as a poster, flyers, album art, etcetera.

5. Download Links and Streamings

Let your music talk on your behalf. Journalists, producers, and everyone involved prefer listening to your music rather than reading about it. For this reason, embedding a music player in your EPK is likely the first thing you must do. Potential customers will be happy to hear a piece of your work directly from your EPK. 

It's a good idea to include download links for those who want to drop your music into their devices. In other words, EPK templates you use should integrate download links for some free and paid songs. 

You can also include links for other versions of your music, such as Midi, instrumentals, or solo versions.

6. Tour Dates

A list containing your band's tour dates will be beneficial since journalists, radio stations, and other interested ones can know how exactly to cover your presentations. If you'll play in cities where you've never been, it's better to contact local bands to open your show. This way, you can get coverage for local producers, radios, promoters, or newspapers.

7. Lyrics

Although including lyrics in your EPK is optional, it can be a good way of communicating your ideas and feelings to the public and journalists. This way, they can know why you sing or who inspires you.

8. Liner Notes

Generally, the final product of a record involves plenty of other musicians and artists who intervened in the final product. You should include liner notes with songwriting credits or musicians who played in the record. EPK's should also contain information about the recording studio, engineers, producers, technicians, collaborators, the promoter, and more.

9. Links to Any Press Releases

Any time you release a new single or LP or start with a new tour, you should create and send new press releases and generate links to access them quickly. Thanks to this, you can keep journalists up-to-date on what you or your band is doing.

10. Videos

Embedding a short film of a presentation into your EPK or a video clip is an excellent way of marketing. Make sure that the films you use are high-quality, preferably made up by professional filmmakers. The movie you include should showcase your brand's identity and connect with the audience.

11. Additional Info

Some EPKs, especially those intended for musician purposes, have a spot for a stage plot and tech rider. On the other side, others are EPK for Media with a dedicated place for album reviews. You can add the info you believe is essential, but please, do not overload the page with redundant data.

How to Design Your Own EPK?

Designing or editing an electronic press kit involves considering and developing several steps we describe below.

1. Gather All the Assets

In the first place, you must gather all assets and make sure they are ready and working. It's recommended that you create a unique Dropbox folder storing all the data, linking out assets, and downloading pictures, music, etcetera.

2. Pick your EPK Template

There are dozens of EPK templates you can find on the Internet. With all the previous data gathered, it's time to decide what is the best EPK for your purposes and which fits your band's style best. The EPK should display all your data from the right angle and unfold all your creativity.

3. Attach the Content to Your EPK

Editing the EPK is the most exciting and funny part of creating an EPK. Besides, it's a simple step since you only need to pick up the data and link it in the proper spot for such purposes.

4. Organize Content in Order of Importance

Besides, most templates have a predefined design. You can also give more importance to the section you believe is the most significant. For instance, if you think that your bio defines your music or who your band is, give it a big spot within your EPK. On the other hand, if you believe that your main photo is the most relevant of your EPK, give it a big part of the file.

5. Adjust the EPK Design

Once you finish the organization stage in the way you believe is the best for your EPK and style, it's time for the adjustment process. With the help of a professional, you can edit the EPK and adjust the general design – for example, the size of the logo and pictures, the style and size of the fonts, where you’ll insert the main picture, etcetera.

6. Update Your EPK Regularly

Now you have your EPK ready to send to journalists, producers, radio stations, and more. But music changes, tour dates appear every day, and even you create new songs all the time. So, your EPK will eventually change over time. Keeping your EPK updated is crucial to keep your brand at the forefront of the music scene. 

Besides, your Electronic Press Kit must include features about the band's future. A little reference, but that can be an advance of what will come in your EPK.

7. Let the EPK Work on Your Behalf!

We mentioned it earlier in this article: let the music speak on your behalf. All the pages of your EPK must be destined for this purpose: show the personality of your band, its charisma, imagery, style, and, of course, your music. 

It is better to send this stylish document to interested people rather than speak about your project. Your EPK will communicate the message on your behalf.

Electronic Press Kit Templates

Festivals are arriving, and the audience wants to know about your show and music. Use one of the templates we’re giving you below, customize and organize them in the best way you believe.  

Musical Electronic Press Kit Template

This document corresponds to a simple template for Microsoft Word. As you can see in the image above, it's organized in squares where you can quickly insert the information you believe it's essential. Note that the key asset in this template is the artwork or the cover of the LP.

You can download this electronic press kit template from Templatelab.

Free Blogger Media Kit Template

This EPK, or a media kit, is for business use only. Through it, the company can provide enough information and assets to outlets who want to write a story, column, or review of your organization. It's a powerful tool for writers to communicate and promote their company's services through publicity. It also provides various resources to insert all the crucial data, such as topics, images, collaborations, logos, and contact information.

You can download this free blogger media kit template from Smartsheet.

Alternative Electronic Press Kit Template

EPKs work for everything you need to promote and publicize. For instance, this template enables and describes an Alaska native heritage center, but you can use it to promote your business, ONG, work, corporation, or project. This document allows you to manage your education, experience, and history information. You can also easily add all the types of data you want, such as brief synopsis of future events, films, etcetera. This alternative template is for PowerPoint, so you can create presentations to communicate your ideas better.

You can download this alternative electronic press kit template from sampletemplates.

Microsoft Office to Edit EPK Templates

Editing and using the previous templates requires using famous Microsoft suite applications, such as Microsoft Word, Excel, and PowerPoint. To boost your results, get Microsoft Office here on RoyalCDKeys. Here you can get a helpful and reliable copy of Microsoft Office 2021 Professional Plus Key Retail Global at €5,80. This product includes all the fundamental tools you can use to create and edit EPKs and other documents and templates we share on our blog. Enter the music market and promote your work with the best EPK!

Bottom Line

Electronic press kits are not only for musicians or artists. Everyone can use this type of document to promote their projects. In other words, your press is for press releases, business stationery, and other design projects.

Choose the one you prefer, unleash your creativity, and let the world know your talent or mission. Capture the attention of the audience with an impressive EPK!