For most companies, audience engagement and customer satisfaction are crucial. We surely want more and more customers to find our different products. However, to ensure more sales, potential customers should also understand each of the product features and choose our proposal over a list of similar products from several competitors.

To ensure our products or services are chosen, we must compare products with competitors and explain why ours is better. The best way to do so is by using a product comparison template. They allow us to compare data points and analyze different features of two products or more. That way, our product, whether a tool, software, or an everyday object, gains a competitive edge over the market, which will be great for the company. 

A product comparison template can bring a product comparison chart and many other multiple formats of data visualization so that you can look at competing products. One of the most common is the infographic template, for example.

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The first thing we must ensure in this article blog post is that everyone clearly understands what is a product comparison, which is not hard. As the name goes, making a product comparison is putting two products or more together and analyzing all of their available features and design. It is a common practice not only for businesses but for clients as well.

There are several ways to create a product comparison and several tools you can use for the job. You can go for a complicated product comparison template full of features, such as a comparison table and a full collection of stock images, or stick to Google slides. This also means that it is part of our job to show you some of the best ways and tools you can use to create a product comparison.

There are two different types of product comparison. The first involves only your company and its products, as you will compare similar products. Hence, stakeholders and company members know their differences and why they serve different situations. There are several popular templates you can use. You can also use a FIGJAM product comparison format and see how your product stacks with it.

The important thing here is to gather all the necessary information about all the similar products you are comparing, pointing out their features, possibilities, and design characteristics. It is crucial for the company members to understand the product they are selling and even to establish prices.

Besides that, you can create a product comparison template to analyze competitors. Be sure to conduct comprehensive research on the competition products to have all their features, and remember to be impartial during the analysis. If you aren’t, the whole product comparison will be compromised.

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Defining which products will be on your product comparison is extremely important. You want only the right products listed on the product comparison chart. Check for competitors performing better than you in marketing, revenue, and sales. Users are going for their products instead of yours for a reason. Check if there is no particular feature your products are missing and if this is not the responsible for the difference.

You can also fill your comparison table with data about products whose marketing or sales are getting closer to yours. Probably something changed on that product, which made users search for it instead of yours. See the changes made to it and look for the feature set that is changing the game in their favor. They may also have fixed a specific error in the product.

After establishing the type of product comparison and understanding which product you should place on the product comparison template, you need to start filling out your template. But, for that, you will need to gather crucial information about all the products you want to make an analysis of.

You can just list all the features you want in the analysis. A product comparison chart allows you to set more than two products simultaneously, which is excellent and gives a more comprehensive view of the options in the market.

Select all the features you want to be compared, place them opposite your product and start filling the entire chart. In the end, you will have a great resume of the features of each product. You can use icons, symbols, and checkmarks to help you measure the product’s effectiveness. An excellent final step would be to change the font color for each product. That way, your comparison table will have a different color scheme for each product data you add. 

This is beneficial in many ways and can help you to organize simple and suitable marketing ideas. The metrics and specifications you will focus on and contrast depend on your business objectives. Let’s see some steps you can take to create and fill your product comparison template.

We already mentioned what competitor you should look for when creating a product comparison table. But, sometimes, determining who a competitor is may be problematic. That’s why the first thing you must do is to be sure to identify the right competitors for your product.

The first thing you should look for is similarities. You want to see how your product stacks against others in a comparison chart. And for the comparison to exist, the products must have common objectives and features.

If you have trouble finding valuable competitors to contrast in a product comparison, you can look for them on a specialized website. You can also look for them on YouTube or Reddit. Besides that, you can also google for things similar to “product X alternatives.” If you start planning your comparison that way, you will have a lot of content to display and analyze according to your criteria.

After you have found the right products, it is time to start thinking about using infographics and charts for product comparison. These analyses are an easy way to tailor and determine several aspects of your product. That way, you will not only highlight all the details but also specify and decide why each feature is displayed as it is. Some of the things you can ask yourself are.

• What is the importance of the product for the company
• What sales and total revenue the product brings
• What are the marketing projects, social media works, and presentations being made to  bring the audience
• For how long the company or the specific product is available in the market
• What are the comments and complaints users have about the product
•  What are the main advantages of the product

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Often, managers and co-workers in charge of creating the infographics, charts, and quality images for a good presentation already have all the information they need. But, other times, you will have to search data using some tools. That’s why we need to help all those looking for the data to fill the presentations with quality.

There is not one easy way to find all the data you need and reflect it in infographics, charts, and images. But you can start looking for such information in several places. You should look for:

• Product Positioning and Branding 
• Product information, pricing, and general features
• Information about the Company
• Website and marketing projects
• Product Reviews

To find all you need about all of these topics, you can look in places like the company’s homepage, social media, product review sites, website product pages, Google News, Keyword Research Tools, Facebook Ads Library, LinkedIn, and Glassdoor.

All the hard work is now done, and you just need to fill your template. There is no one way to create your template as it depends on your company’s demands and specific metrics. 

Different templates generally bring checkboxes, so users can directly overview all the information placed on the comparison. Besides that, you can use numbers, percentages, infographics, charts, and images.

You may find many software and premade templates for many specific programs, but the best tool will always be the Microsoft Office suite. The package includes MS Word, MS Excel, and MS PowerPoint. All three programs are fully customizable, so you can organize your templates the way you prefer. But the best thing about office suite s that it has incredible utility over price, practically everybody has or know how to use them.

Templates

Now, to make your life easier, we are about to list some great templates you can use and combine with your MS Office suite.

Comparison List Template

This is a simple and very straightforward template for Excel. It allows you to list the features you want to be compared and have a direct line to match all the opposing features. There won’t be a simpler option. It is perfect for companies with simpler products.

Get this template

Feature Comparison Template 2

The next template allows you to place up to six products together. It has several lines to add as many features as you want and is divided into sections, so you can organize all the information you place on it. There is space for pricing-related information, ratings, and numerical and text specifications. 

Get this template

After listing some templates you can download and use to make your life even easier, the only thing left is to show you where you can get Microsoft Office for the best prices in the market. RoyalCDKeys is the site you’re looking for! 

We offer safe and working keys for several productivity-related programs and software. With us, you will find keys for Microsoft Office, Windows Operating Systems, and Antiviruses. All of that for prices you won’t find anywhere else. If you still don’t believe it, check the different values we charge compared to Microsoft Store.

On Microsoft Store, the official way to get Office applications, you will find office plans for far higher prices than you should pay. Some examples are

• Microsoft Office Home and Student - $149,99
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• Microsoft Office Professional Plus - 439,99

But, if you go for RoyalCDKeys, you will find keys such as these, with far better prices!

• Microsoft Office 2019 Professional Plus Key Retail Global
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Now, you already know the best tips and how to perform your job during the entire process of a product comparison template creation. With this article, you have all you need to start making the best comparison of your own products against the others available in the market. This is great, as you will have all the information and insightful ideas you need to ensure your product sales improve more and more.

If you want other articles about several companies' processes and projects, check RoyalCDKeys. Besides keys for some of the best products you will need, we offer the best content to acquire a competitive edge over your competitors!