This is the most common type of mission statement, which we mainly discuss in this article. Thanks to this, companies can explain their motivations and primary objectives. It is also great to attract new talents, inspire current workers, and spread optimism among employees and clients.

Every non-profit business expresses its main guiding principle. For such purposes, a non-profit mission statement is the best tool to let the public know the nonprofit organization wants to help the community.

As its name indicates, this mission statement focuses on an individual's mission. So, thanks to this document, you can define and express your professional goals and values. As an independent professional or leader of an organization, you can share your skills and how you develop them.

This type of statement can also help you evaluate your own competencies and encourage you to think about your purposes, goals, and values.

A mission statement provides you with multiple benefits in addition to reflecting the main objective of your organization.

• Focus your attention on relevant elements. Many times, organizations need to learn what their mission is and which are the key elements that differentiate them from other companies.

• Keep your ideas organized. A mission statement's structured format will help you keep your thoughts in order and ready to be used in other messages, emails, or whatever.

• Check how your company grows. Revisiting your ideas will help you identify if your business is growing in more detail.

• Encourage collaboration. It gives any member of your organization the opportunity of inputting ideas as you write the document.

• Follow your thought process. Your team can understand how the ideas and concepts used in the statement came to life.

Every effective mission statement starts with a gathering where all organization members discuss the business's relevant points. All of you should take an inventory of the following:

• What are the tangible deliverables of your business?

• What problems does your product or service help to solve?

• What are the target customers of your business?

• What are the key elements of your product or service?

• What are the advantages of your product or service over direct competitors?

• What are the main strengths and weaknesses of your business’s team?

• Does your business have a particular location or exist in a specific region?

Once you have all the previous information, you can use it to answer the five crucial questions of any good mission statement. These questions are the following:

• What does your organization do?

• How does your organization do it?

• Who does your organization do it for?

• Where does your organization do it?

• What is the final value of your organization?

Now is when you use all the previous information to brainstorm ideas. Remember that a mission statement explains the five questions you see above, so the ideas your team brings to the table should answer them.

One phrase or two should synthesize your company's mission and vision statement.

At this point in the process, you've likely landed on phrases or words you want to use in your new mission statement.

An excellent formula to create the best mission statement is the following:

• We [provide the value] to [target audience] by [what your organization do] through [how you do it].

A modified version of the same formula is the following:

• We [what your business do] by [how you do it] for [target customers] to [ultimate value you provide].

Writing a good mission statement for public relations is similar to writing any other suitable text. Beyond it must bring inspiration to the public; it has to be clear and straightforward. Thus, avoiding unnecessary adjectives, adverbs, and flowery is best since this can interfere with reading. Try to use emotional words that other socially conscious businesses do.

One of the most critical points of any business strategy is to let the people know your mission, vision, and company's goals through your mission statement. Then, it's time to make it public to create an emotional connection with the audience. Some common ways of doing this are:

• Create a particular page dedicated to your vision, business goals, values, and, of course, mission.

• You can use it as a homepage headline.

• Use it in your company's social profile, such as social media.

• Insert it in a job posting.

All businesses change all the time, including the market, customers, technologies, and more. Besides, your company may implement solutions that you have never implemented before. Due to this, you must revisit your mission statement from time to time to update it and adjust it to the new times.

We briefly mentioned this in a previous section, but it always helps to repeat it.

People and potential customers feel motivated by a direct message that straightforwardly communicates its ideas. A good vision statement describes the value of a company through a well-structured message with clear concepts and vocabulary. Try to make your mission statements resonate in as many ears as possible.

Although the first step to creating a mission statement is gathering your team to bring ideas to the table, you can always ask other people for ideas or feedback. Even new employees and other internal stakeholders in your organization can give you their opinion about the way you describe the organization's objectives. A small group of external people can also help you get unbiased opinions.

Customers want to know that your organization is the best choice to satisfy their needs, even if it's a nonprofit organization. Grand mission statements clarify the value of the business and how it will help clients to achieve their goals. Besides, you must highlight why your organization provides a unique product or service that inspires and motivates people.

Missions statements are more emotional than rational. Of course, you must clarify what your company does, but the emotional connection is even more critical. This way, your business will stand out over other organizations. Big companies look to touch a sensitive fiber in their target audience, and small companies like yours should do the same.

The bigger picture is the general frame where your organization's principles inhabit. A good mission statement should answer, specifically, the why of the business's existence and what benefits it gives to the world.

In this section, you’ll find two mission statement templates you can use to build the final version of your statement.

We hope that any mission statement example we've provided you in this article has been helpful. Thanks to these examples and vision statement templates, you can explain your ultimate goals and the direction of your business.

Join all the members of your company, workers, people of human resources, and external stakeholders, and brainstorm all the ideas you have to create a first draft. Since that point, it's just a matter of editing and selecting the mission statement that better represents your organization's core values.

For getting other relevant templates for your company, browse our blog. Here you will discover valuable tools that help you to develop your mission and achieve your goals.