Any business that wants to highlight among its competitors must understand the industry and how its competitors are performing. To get it done, there is a tool called competitive analysis report.

These presentation templates are the perfect tool not only to show how your rivals are performing but also to write down a better strategy to get one step ahead. But for this to happen, the presentation slides of your competitor analysis must be selected properly.

This article will show you how to create the perfect competitor analysis PPT template for your business. Be sure to follow each step carefully to guarantee the best results out of your document.

From the right graphics to the organization of the information, all the slides will have a different impact, depending on how you create your presentation.

Competitor analysis is the practice of taking a deep look at the main competitors of your business and how they manage different aspects of their company. It is an indispensable tool, regardless of what kind of business you run.

When performing this kind of action, it is important to clearly know what you want to compare and who your competitors are. You can do this based on different aspects, like the audience, for example.

As for this task, most companies use a competitor analysis template. This way, you can visually compare different aspects of your competitor and easily edit any information you want.

There are tons of reasons that make this kind of tool vital for building a better strategy. Understanding the competitive landscape comes in handy, especially if you run a business with significant competition.

Having a competitor analysis template directly impacts the success of your business and the number of clients you gather. Seeing what other companies do can benefit you, whether they are doing right or wrong.

The competitive analysis is also responsible for delivering a more structured business plan, focusing on what needs to be done for better results in market share and audience gathering.

Now that you know what a competitor analysis template is and why it is essential to have one, it is time to start building your own PPT template. Here are the main categories you can include to guarantee a deep analysis.

Be aware that the categories might change depending on what business you are in. Be sure to analyze what categories are essential for good competitive analysis.

Competitors Strengths

One of the most critical parts of a competitive analysis is listing all your competitors' strengths. These items can be sorted by categories, but it is crucial that you list as many as possible.

The items can go from relationship with customers all the way to company structure. By understanding what your competitors are doing right, you can make new strategies to enhance your business quality.

These new strategies don’t necessarily mean copying the rival. You can see what items are successful and generate new insights based on those points.

Competitors Weaknesses

Along with the strengths, it is also important to list the weaknesses of your competitors. It’s extremely valuable information that can be used to understand the competitive landscape and generate new strategies for gathering their public.

Understanding their weak points also lets you know the pains of your customers. If you explore these points and take action to turn them into strengths of your company, there are high chances of getting ahead of the competition.

These points can also regard different areas of a company, and you can list as many as possible. The more complete your competitor analysis template is, the better for deciding the next steps.

Social Media Strategies

Another critical detail to compare in your competitor analysis template is the social media strategy adopted by your competitors. They can tell a lot about the language they use with their public and how they reach the target audience.

Moreover, using a social media analysis can also help to build your own way of communicating with the target audience. Make sure to be original and keep a constant identity when building this kind of strategy.

Analyzing each social media channel can take time, but don’t worry. Ensure that you note the most important data you gather from each channel, from the visual ID to the number of posts.

Company’s Communication

When making a competitive analysis, one of the details that business owners pay the most attention to is the communication of their rivals.

Sometimes, certain companies communicate more effectively than others, mostly thanks to a well-tailored strategy. When you use a competitor analysis template and take note of this item, you can easily identify the actions that generate a positive impact. Moreover, the communication also reveals which tactics attract clients and generate leads successfully.

It is highly recommended to include a section dedicated exclusively to communication. Each rival will have its own style of reaching the audience. Identifying the most effective points will help you build solid communication of your business.

Opportunities and Threats

Opportunities and threats are also common categories featured in a competitor analysis template. They are directly related to the strengths and weaknesses of the other companies, being great indicators of possibilities that you should explore or avoid.

Your rivals' weaknesses mean opportunities you can explore to stay one step ahead and increase your presence in the market. On the other hand, your competitors' strengths can mean threats that should be avoided or worked on to guarantee that they won’t negatively affect your results.

Both cases also can regard different aspects of a company, like customer support and online communication, for example. They will depend on what type of business you run and who is your target audience.

Mission and Target

One of the best ways to identify which companies are competing with you is by taking note of their mission and target audience.

It is always good to take note of this kind of information when doing a competitor analysis template, mainly because they tell a lot about how they deal with different challenges and obstacles.

One of the best ways to write this part of the document is to create a persona for each company you analyze.

This will make it much easier to understand what public they are trying to reach and how their strategies reflect that. Be aware that sometimes the persona doesn’t necessarily reflect the public that they actually reach.

If you want your slide template to look as perfect as possible for your presentations, here are some tips for you. Make sure to follow them and analyze how each one can impact your business type.

Here are two tips for better templates:

Keep Your Document Online

If you want your document to be easily accessible and always available, you must choose an online platform for it. Software like Google Slides and Microsoft PowerPoint is excellent for this kind of document, making it easy to share with any party that it might interest.

Another reason PowerPoint is a great option is that it can be accessed by almost every type of device. The more compatible your file is, the easier for making quality presentations.

Assign Someone Responsible for the Slides

Having everybody access the document and making changes can be a terrible mistake. It is highly recommended that you restrict access to only a few members when building a competitor analysis template.

Moreover, you can also choose a person responsible for editing all the slides and building the document based on the information gathered. This way, you avoid unnecessary access and end up with a document that keeps a constant visual ID and communication style.

When it comes to the creation of competitor analysis templates, there are tons of options available. Each one has particular features and tool sets, from known software to specialized programs.

Among all the options available, we highly recommend using Microsoft PowerPoint for this task. It not only has one of the best tool sets available, but it is also an industry standard, dismissing the need for specialized software for each task.

If you don’t have a Microsoft Office activation key, you can find one at RoyalCDKeys for a considerably lower price. This way, you can have access to all features and still save money that can be used for other parts of your company.

If you don’t want to create a competitor analysis template from scratch, there is no problem. Here are some examples you can download and edit using PPT to fit your needs and expectations better:

Template #1

Star system competitor analysis. Template that uses a star system to rank different aspects of your competitors.

Get this template

Template #2

Competitor analysis template. Features spaces for writing up titles and notes on each item being analyzed.

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Template #3

Butterfly chart template. Presentation template that features a butterfly system to compare competition in different aspects.

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Template #4

Complete template for competitor analysis. Features all the important information regarding your competitors for a deep analysis of the best strategy for you.

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Template #5

Color-divided template. Perfect for comparing a large number of competitors.

Get this template

Competitive analysis may look like a complicated process, but it becomes straightforward once you know how to do it correctly. Moreover, they are vital tools for any business to stay ahead of the competition.

For it to work, you must carefully consider which categories to choose and which competitors will be featured in the slides. Be sure to follow each step carefully to guarantee the best results.

Now that you know everything you need, it is time to create your own competitor analysis template. Pay attention to every data gathered, and you will have a document that positively impacts your company.