People will find your company and want to know about your company's values, its vision, what your company stands for, and how you can help to solve their problems. And you need to get the right first impression to stand out. But how can you be sure that you are doing your presentation right?

A company profile will help your business build its brand identity that will resonate among your audience and establish yourself among the competition. 

That's what you will learn as you will see how to write a strong company profile template, its key components, and the best examples on the market. Also, we will show you some great company profile templates to give you a head start on making your own.

A professional company profile is a summary that defines a business and its scope. If you want to hook potential investors, pacify stakeholders, and keep those people that visit your site for the first time, you will need a company profile that shows what the company values and offer.

It can be done in a variety of ways. A small business would make a company profile that is only two pages long. Other more accomplished companies might include certifications, awards, and client portfolios. It all comes down to what the company is, its mission, and accomplishments.

Writing a company profile is a chance for your brand to shine, showcasing the underlying passion and spirit behind everything the business offers.

A company profile should pull double duty as an easy-to-read report detailing the most important aspects of your business, brand, and goals.

This includes the most basic information about your business (like the contact information). These are some of the most important things that any company profile must include and should be easy to find and read: 

• Company Name
• Established Date
• Physical Address (for each location)
• Phone Numbers (you might include Fax numbers as well)
• Email Address
• Website URL

Company’s History and Basics

In this area, you can showcase what your company has done and where you see it in the future. Show your legacy to the reader and what you are trying to build with your team.

Some of these items may vary depending on your industry and specific scope. Choose only what you really need to include, skipping anything irrelevant at the moment. 

Some points should include the following:

• Company’s mission and vision
• Description of the business
• Description of your products and services
• History, expansion, and growth
• Advertising
• Public relations
• Safety, health, and environmental policies
• Industry information
• Core team details
• Your client portfolio

Highlights

This is where you prove to readers how successful your team is by showing:

• Certifications
• Awards
• Special projects and programs
• News or Media Recognition
• Testimonials

Additional Topics

If you got the data to back up some of the following extra details, you should include them as it might spark interest in your market, especially potential investors:

• Financial targets
• Annual sales
• Partners
• Number of employees
• Photographs

With all of these data already set in place, you are in a great position to build your company's profile. Filling in the blanks will give you the perfect foundation.

Now that you know why a company profile is so important for your business and all the key elements that compose one, you are ready to learn how to create the perfect company profile and showcase it on your website.

We will give a 10-step guide on how to craft one.

Company Profile Purpose

It is the most crucial part when writing a business profile. You want to ensure that your statement aligns with your purpose and what you are trying to accomplish. 

For example, suppose you want to attract investors. In that case, you should include your business's performance, the company's revenue, and the value of the products you sell. But if you want to attract more customers, you should add the company's values aside from what your company offers.

The purpose of your company profile can act as a guide throughout the process, so you should take your time making it. 

Choose a Format

The format and style of your company profile should offer excellent readability and engage the audience. 

This will ultimately depend on your industry. If you are an accounting firm, you might choose a traditional style, looking professional, and showcasing your company’s achievements and awards.

But if you are a social media marketing firm, you should go for something more creative and visually appealing. Experiment with different ideas as long as they resonate with your main audience.

Tell Your Story

You might share the same products or services with many other businesses. But no one else shares the same story as you. That’s what makes your company unique. 

Let the prospects know who you are. Tell them why you started your business, give them a compelling story, and don't just add dates and numbers. You don't need to be glamorous but rather be 100% authentic.

Add Your Company’s Mission Statement

Craft your company’s mission statement. You don’t need to overthink it, and if you have trouble crafting one, ask yourself these questions: 

• Who you serve (your target audience)
• How you do it (the product or service you provide to solve their problems)
• What makes you different from the rest (explain why consumers should buy from you over the competition)

Add the History of Your Company

Write down your company's history in chronological order. You can craft it in a timeline format or just do it in a paragraph. Everything counts as long as it shows flow. 

Be concise and simple. Only include those major milestones your company achieved to avoid overwhelming your reader with information.

Describe Your Products and Services

Time to inform your future clients about your company's products.

You can choose the best products or services and give them in-depth descriptions. Or you might choose to list everything that your business does.

State Your Accomplishments

If your company has received any recognition, certifications, or awards, add them to your company profile and describe how you get those.

It will showcase your company’s value and give the community a guarantee that they can trust you.

Add Customer Testimonials

Some customers might be sceptical and they may not give you the benefit of the doubt. However, they’ll be more likely to believe in your expertise if other customers have had a great experience with your services.

It is an excellent way to promote your company without having your products come off as hard-sell. It is especially useful if you are a retail or a B2C business. You can simply add your customer's best quotes to your best-value products. For a B2B business, a testimonial from the most prominent client will also work.

Add a Call-to-Action

At the end of your profile, include what you want the readers to do after reading it. 

Leave a hyperlink to visit your branch or your website so they can check it out, or a phone number where readers can text or call you. 

Finish With Your Company’s Contact Information

Include every possible way your prospects can reach you. It could be social media profiles, email and physical addresses, phone numbers, fax numbers, and websites. Ensure that it is visible to anyone who visits your company profile.

A common mistake that you might find in many company profiles is that they drag out forever. Google just highlights its defining events using only one paragraph for each.

You should consider all the achievements and acquisitions that Google made over the years; one page won't be enough. But what they do is to link into a more in-depth page, where they can explain the details of its movements, avoiding boring the user with a long and extensive historical text. 

Heineken

Heineken's company profile goes beyond reaching people who just want to buy beer. 

It is centered around a list of four vital factors that make it unique: its global presence, values, business priorities, and team management. 

Bloomberg

Bloomberg's company profile proves that they know its market. It offers quick statistics and links to other areas of the website.

As their typical demographic is likely to be more analytical, they don't need to make a creative and compelling story to attract people. They can go straight to the point with data, giving you direct links to other places to check out Careers and Tech.

Starbucks

Starbucks’s company profile is really complete. You will see their values, mission, background story, store atmosphere, products, and even why they are named like that. 

Not only does it have it all, but they also make it sound compelling and genuine. And ultimately, the "folklore" behind Starbucks coffee is what makes the brand stand out above the rest in the industry.

Western Digital

WD went for a different approach, welcoming their customers with a letter written by the company's CEO. 

It accomplishes the same as any other well-done company profile, but the presentation, being a personal note from the leader, gives it a human touch. You could consider doing something similar, perhaps with a short video instead of a letter with a handwritten signature.

Lonza

Lonza presented its company profile in a brief way, where its displays different categories for their purposes, products, etc. 

If people want to know more about something specific, a link will redirect them to a more detailed description.

MAD Architects

It is simple and effective. It shows the firm’s accomplishments and lets you dive deeper into the firm’s exhibitions, awards, lectures, and publications.

Their work is visible in a different tab on the same page while also giving customers the need to decide for themselves. 

Diehl Group Architects

It is clean and easy to use. The Diehl Group Architects website uses clickable boxes to separate different topics, allowing users to choose a subject they would like to learn more about. 

Additionally, the page's design mirrors the company's purpose, with the background displaying a floor pan. 

Philips

Breaking away from corporate-style company profiles, Philips chose to use big and vibrant photos, stating that they do more than just sell electronics.

Philips keeps the page dynamic and updated, including highlights from the last quarter. While most company profiles are static, Philips keeps them up to date.

Blurb

While Philips utilizes the entire page for its company profile, the Blurb approach is more minimalistic, and the white space emphasizes its accomplishments on its company profile. 

They also link to relevant content inside the shared timeline. If you like to learn more about them, not only do they give you the highlights, but also they provide the details (while keeping you on the site).

This template is a simple but good starting point. It lays out all the necessary topics you need to cover for your business profile. It is a 5-page template that keeps it minimalistic and professional.

You can download it as a Word document from TidyForm.

Company Profile Template

This business profile template comes in the form of well-organized slides (as will be the case for many templates here) and is designed for you to adjust. 

You will find slides to introduce the company name, a summary, its history, your team, your mission and values, a comparison against your competitors, customer testimonials, awards and recognitions, and more.

You can download it as a PowerPoint slide from HubSpot.

Technology Consulting Company Profile Template

This template is perfect if you want to attract new people to your technology company and satisfy them. It comes with illustrations of people working and a white background for better readability, with patterns that resemble nodes. It is simple and perfect to inform people about your tech business.

You can download it from the SlidesGo website.

Grounded Company Profile Template

This template follows the same format as the second one shown on this list, with a more professional and grounded look. And for those that prefer a "dark theme" to show their pages, most of these slides have a darker background with white and clear letters, so you aren't flashed by those brilliant white backgrounds.

You can download it from HubSpot, too.

Company Profile PowerPoint Template

It is a business presentation of 20 slides done in a blue and green theme. It has a cutout and geometric shapes to make the presentation engaging for the audience and more welcoming to your website. You can also use graphic elements to share insights about your company's corporate environment.

You can get it for free from SlidesModel.com.

Business Profile Template

This template is color-graded in dark blue and white for a more professional-looking style. It has slides for all the categories to cover your company profile.

You can download it as a PowerPoint file from HubSpot.

Public Consulting Company Profile

The template has isometric illustrations, and all the layouts, infographics, and graphs are very helpful in determining your potential clients and strengths. This dynamic template is a great presentation for a consulting service.

You can download it from SlidesGo.

Simple Company Profile Template

The template will allow you to set an effective company profile easily. All the topics have their proper slide, from the company name, a timeline to set the history of the company, and all the way to awards and recognitions, with some extra slides to give more details.

You can download it from HubSpot.

Film Producer Portfolio Template

This template is set up as a company profile and might be very useful for filmmakers. Gradients, square and rectangular shapes, photos with filters, and easy-to-edit layouts are all you need to detail your own information and grab the attention of whoever sees this portfolio.

You can download it from SlidesGo. 

Architecture Studio Company Profile Template

This template contains a good selection of slides covering all you need to impress your clients, with pictures of buildings, schematics, and architects, which you can give good use to illustrate your points. Its infographics, graphs, and timelines are easy to use, meaning you can display your content very effectively.

You can download this template from the SlidesGo website.