We live in a world full of opportunities and full of problems as well. If you want to get started with your work, you will quickly see that it’s not that easy to stand out among the competition.
Well, some ways can help you ensure that you’ve been heard by the potential client, even if you do not have any connections in the industry. One of those methods is creating a capability statement.
In short, it’s a way of convincing the potential client that you and only you are the best person to become their following contractor. The company’s capability statement is a kind of show of force.
It shows your past performance, company overview, and just an overall capabilities statement so that your potential client will know what you are capable of doing. Whether it’s a federal contracting or an individual client, you can’t go wrong with some good capabilities statement.
And, as you know, the most important impression is the first one, so grab a virtual pen and let’s find out how to become the chosen one (by the clients, of course).
What Kind of Software to Use?
But before getting into details about the issue, let’s first talk about what kind of software is best to use to create a basic capability statement. Well, in this case, it’s Microsoft Office. It’s reliable, relatively simple to use, most people on the planet have already used it, and, overall, it’s a great product.
There are many ways of getting started with your capability statement. Still, if you choose Microsoft Office, you can be sure that most computers on the planet will be able to view it, and you will be able to edit it quickly. There also are thousands of templates for you to check out and download for free. We will speak on this further in this article.
Additionally - getting a Microsoft Office means paying less than hundreds of dollars for a monthly subscription. Those days are long gone! Microsoft Office prices dropped thanks significantly to the fantastic work of the competition and the vital online resellers.
You can get good deals here at RoyalCDkeys. Get Microsoft Office for an affordable price in many different versions so that you can customize it to all your needs.
With that in mind, let’s check out some of the most exciting templates for you to use in your company's unique capability statement.
Capability Statement Template #1
The first template we’ve prepared for you is a basic one that will show the essential information about your company pretty concisely. The most exciting thing about this one is that it can be presented anywhere.
You can add some information to compete in the federal marketplace and work with government agencies, or you can use your corporate data to get private clients. There is no difference between those two when using this template. Your potential clients will surely be satisfied.
You can download it for free at TemplateLab.com.
Capability Statement Template #2
This one pleases one more aesthetically with a highlighted core competencies section and Past Performance/Differentiators well put together. If you want to grab people’s attention with your capabilities and design, this one is an excellent example.
It has all the necessary components and additional benefits, such as being straightforward and precise. If you want to make an impression, this one will surely catch some eyes. Prime contractors, beware! You can download this for free at WordTemplatesOnline.net.
Capability Statement Template #3
For better solutions - you’ll need a two-page, highly developed capability statement template with a clipboard-style design and a very detailed services description. There is nothing comparable to this one. It has all the necessary information with additional elements, such as being very formal and professional.
This one will go well with some office work or something similar. It’s worth checking out for sure if you have some severe businesses to get through. The only downside is that it’s tremendous for a capability statement, and some people will find it a bit overwhelming. But - it’s their loss in the end, right?
You can download this for free at DocFormats.com.
What is a “Capability Statement”?
So, now that we know how we should create this statement, let’s talk a little about what we’re creating. We have mentioned it briefly in the introduction of this article but let’s get into some depth knowledge on the subject.
A capability statement is one of the essential elements when finding work in a competitive marketplace. Think of it as a kind of motivational letter for companies. If, for example, someone is looking for a production company, it would be great to present all the possibilities you have in a short but precise statement. And that is the thing we’re creating today.
It has to be eye-catching, well-written, and overall - extremely concise. No one wants to read hundreds of pages about your excellent soft skills and how great your team presents itself. People are interested in what you can do and what actions you can partake in to accomplish the task. And, if you’re unable to do it, believe us, someone will find a way to get the attention of purchasing officers. It’s a competitive world!
What Are Some of the Benefits of Writing a Capability Statement?
For many reasons, many contractors show a lot of interest in creating a capability statement. The first is - they want to get chosen in the whole process. The second and third are the same, honestly.
If you want to get the agencies working with you, apart from the offer you are going to send to them, you need to have an answer ready for the following questions:
- What can you do?
- How long will it take to do it?
- Who did you work with?
- Why should we choose you over competitors?
And many similar to those. Getting ahead and preparing a capability statement added to the offer cannot be understated. It is an excellent way of getting ahead of the curve and making people believe in the success of this concept.
Think of it this way: you’re looking for someone to fix your roof. Who would you choose - a person who just said: “I can do it for sure,”; or someone who showed you what they work with, who did they work with in the past, and how are they capable of accomplishing a task at hand? The answer is rather obvious.
What Should You Include in Your Capability Statement?
Well, there are some essential things to get there, and there are some different things that it’s good to have. Of course, the things we’re about to speak of are not exclusive, and in some specific cases, you may need to add an item or two, but overall - it’s a rather good perspective on creating a precise and concise statement for most occasions. The same rules apply whether you are a small business owner or a big company manager.
- The first thing you need to do is to create a relatively comprehensive introduction to your company. It’s essential to show some of the more important elements and connections you’ve made in the past.
- The second element is something called “core competencies.” Depending on the area of expertise, you would fill it out differently.
- Differentiators - a significant one as it will show the potential clients what makes your company unique among the competition.
- Customers/references/projects - including this one to highlight the most critical accomplishments in your past. Be sure to choose the right ones as they may contact them.
- Contact information
There are many ways of getting your foot in the door, and a well-constructed capability statement is one of the easiest ways to accomplish this task.
How to Write a Capability Statement?
Now, let’s get to the point - how to write a capability statement? Well, there are many ways, but with our help, you’ll be able to jump all the hoops in no time. Here are some essentials when it comes to writing a statement.
Start with Headlines
If you use one of our templates or need something more advanced, the central concept is this - start with the headlines. Find out where you want to put them and work downward from there.
This will keep everything organized well, and you will not get overwhelmed with the additional information you put in some brackets and forget why you did it.
Understand Who You Are Writing For
It’s not a secret that not all abilities are needed in every case. Sometimes, even the less they know, the better. So, to construct a fabulous Capability statement, you need to know who you’re writing for.
Do your research, find out some of the most critical aspects of this contract, get to know the people responsible for the finding, and make the statement that will suit their needs.
Create a Summary
As we’ve stated before, there are some essentials to every introductory capability statement. And as such, all capability statements need to have a company summary where you introduce yourself; some core competencies that will show the person choosing the right business partner, and some differentiators that could make you stand out from the competition.
Those are just a few of the essential elements. It’s also good to add all your employees' possible certifications and competencies that will come in handy in this particular job.
Stand Out Visually
Do not create an elevator pitch of everything written in a tiny font that you’d have to enhance to see the text. Create significant and excellent headlines, make the content aesthetically pleasing, and add some photos if you have space.
Of course, it’s not like it has to be the most beautiful collage ever created, but there has to be some aesthetic aspect to it. Do not make people think it is your first draft and that you do not have that much going on.
You really do not have to be some kind of graphic designer to create something that looks and feels like it was done by a professional. Especially with the templates we have provided before.
How to Create Capability Statement - Conclusion
We hope you are pleased with our quick guide on creating a perfect capability statement that will “wow” your clients.
There are many things to consider, but in the end, the best way to go about it is to be honest and professional. People like the personal touch in the rigorous business world, so don’t go all out there, but go somewhere at least.
Also - remember that everything has to look and feel organic and concise. It is one of the most important things because, in this hectic world, we don’t have much time to watch anything that does not catch our attention immediately. Keep that in mind when creating your statement.
Thanks for Reading
We hope you enjoyed this one, and we will surely see you at the next one! If you have any questions or concerns about any of the topics we’ve mentioned, let us know. We will be more than happy to address any issues whatsoever.
Remember to let others know about our efforts in becoming the number one spot for all your office/software/gaming-related needs. We undoubtedly will be exploring more topics on the matter, so if you have any ideas - let us know; maybe yours will be something we’ll make room for in the future.