We live in a world full of opportunities and full of problems as well. If you want to get started with your work, you will quickly see that it’s not that easy to stand out among the competition.

Well, some ways can help you ensure that you’ve been heard by the potential client, even if you do not have any connections in the industry. One of those methods is creating a capability statement. 

In short, it’s a way of convincing the potential client that you and only you are the best person to become their following contractor. The company’s capability statement is a kind of show of force. 

It shows your past performance, company overview, and just an overall capabilities statement so that your potential client will know what you are capable of doing. Whether it’s a federal contracting or an individual client, you can’t go wrong with some good capabilities statement.

And, as you know, the most important impression is the first one, so grab a virtual pen and let’s find out how to become the chosen one (by the clients, of course).

The first template we’ve prepared for you is a basic one that will show the essential information about your company pretty concisely. The most exciting thing about this one is that it can be presented anywhere.

You can add some information to compete in the federal marketplace and work with government agencies, or you can use your corporate data to get private clients. There is no difference between those two when using this template. Your potential clients will surely be satisfied.

You can download it for free at TemplateLab.com.

Capability Statement Template #2

This one pleases one more aesthetically with a highlighted core competencies section and Past Performance/Differentiators well put together. If you want to grab people’s attention with your capabilities and design, this one is an excellent example. 

It has all the necessary components and additional benefits, such as being straightforward and precise. If you want to make an impression, this one will surely catch some eyes. Prime contractors, beware! You can download this for free at WordTemplatesOnline.net.

Capability Statement Template #3

For better solutions - you’ll need a two-page, highly developed capability statement template with a clipboard-style design and a very detailed services description. There is nothing comparable to this one. It has all the necessary information with additional elements, such as being very formal and professional.

This one will go well with some office work or something similar. It’s worth checking out for sure if you have some severe businesses to get through. The only downside is that it’s tremendous for a capability statement, and some people will find it a bit overwhelming. But - it’s their loss in the end, right?

You can download this for free at DocFormats.com.

Now, let’s get to the point - how to write a capability statement? Well, there are many ways, but with our help, you’ll be able to jump all the hoops in no time. Here are some essentials when it comes to writing a statement.

Start with Headlines

If you use one of our templates or need something more advanced, the central concept is this - start with the headlines. Find out where you want to put them and work downward from there.

This will keep everything organized well, and you will not get overwhelmed with the additional information you put in some brackets and forget why you did it.

Understand Who You Are Writing For

It’s not a secret that not all abilities are needed in every case. Sometimes, even the less they know, the better. So, to construct a fabulous Capability statement, you need to know who you’re writing for.

Do your research, find out some of the most critical aspects of this contract, get to know the people responsible for the finding, and make the statement that will suit their needs. 

Create a Summary

As we’ve stated before, there are some essentials to every introductory capability statement. And as such, all capability statements need to have a company summary where you introduce yourself; some core competencies that will show the person choosing the right business partner, and some differentiators that could make you stand out from the competition. 

Those are just a few of the essential elements. It’s also good to add all your employees' possible certifications and competencies that will come in handy in this particular job.

Stand Out Visually

Do not create an elevator pitch of everything written in a tiny font that you’d have to enhance to see the text. Create significant and excellent headlines, make the content aesthetically pleasing, and add some photos if you have space.

Of course, it’s not like it has to be the most beautiful collage ever created, but there has to be some aesthetic aspect to it. Do not make people think it is your first draft and that you do not have that much going on.

You really do not have to be some kind of graphic designer to create something that looks and feels like it was done by a professional. Especially with the templates we have provided before.

We hope you are pleased with our quick guide on creating a perfect capability statement that will “wow” your clients.

There are many things to consider, but in the end, the best way to go about it is to be honest and professional. People like the personal touch in the rigorous business world, so don’t go all out there, but go somewhere at least.

Also - remember that everything has to look and feel organic and concise. It is one of the most important things because, in this hectic world, we don’t have much time to watch anything that does not catch our attention immediately. Keep that in mind when creating your statement.